As the Artificial Intelligence race heats up, Google is feeling the pressure, and the company is now reportedly working on a new AI-powered search engine. According to the latest reports, the Mountain View-based technology giant is in the process of creating a new AI-powered search engine as well as updating technology in the existing search platform. Internal documents indicate that the company has a project named Magi which is aimed at updating the existing search engine with the new technology and about 160 employees are currently working on it. The new features are being created by designers, engineers, and executives working in sprint rooms to tweak and test the new versions. After the changes, the search engine would offer a more personalized experience than the company's current service.

Facing renewed competition from Microsoft and OpenAI, Google is reportedly "racing" to build an "all-new" AI-powered search engine. According to The New York Times, the company is in the early stages of creating a search service that will attempt to anticipate what you want from it in hopes of offering "a far more personalized experience." The project has "no clear timetable." However, knowing that Google is also developing a suite of new AI features for its existing search engine under the codename "Magi." Among the features Google is developing is a chatbot that can answer software engineering questions and generate code snippets.